Raiku's visual guidelines and brand assets
The Raiku brand guidelines
Download our official assets to ensure brand consistency across all media.
Logo
The Raiku Logo is the typographic expression of the brand’s name, crafted with intention and precision.
Shorthand + Symbol
The shorthand is the smallest, most compressed visual element that still represents the brand.
The symbol can be used in lieu of the R, as a metaphor through form, motion, or structure.
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Colors
Raiku uses black and white primarily, with splashes of neon to add visual interest.
Typography
The brand guidelines offer more details on line height, alignment, and point size hierarchy.
SF Pro Display
Geist Mono
In the field of design and visual arts in general, the golden ratio is used to create balanced, human, and visually pleasing images. The fact that this ratio can also be observed in the natural growth patterns of plants further reinforces the above.
In the visual identity of Raiku, we have implemented the golden ratio especially in the relationship between the typographic scales, as well as in the main elements that form the basis of an intelligent design structure (dimensions, proportions, and alignments).
Layout
The grid is the underlying structure used to construct
and align all visual assets — from logo to layouts. In
branding, it ensures optical harmony and mathematical consistency, guiding proportions, spacing, and alignment.
